Like so many women, I’d spent decades beating my naturally curly hair into straight submission – creams, gels, blow drying, flat irons – I used whatever products were available in a salon, beauty supply store or infomercial to transform my curly locks into straight, shiny, flowing tresses. I had my hair relaxed every 8 weeks, and that led to deep conditioning treatments to counteract all the damage I was subjecting my hair to – all in pursuit of that holy grail called straight hair!
I was in my 40s when I finally had the confidence to just say screw it, curly hair don’t care! Not to mention that I was risking repetitive motion injury with every turn of that round brush during blow drying. But my curly hair game was truly on when we went on a jam-packed sightseeing trip to Italy. We were on the go from 7 a.m. in the morning to 9 p.m. at night, and I realized that nobody at the Colosseum cared that my hair wasn’t straight. I wasn’t turned away at the gates of Vatican City by the Swiss Guard because my head was covered in ringlets. And what did I see in paintings at the museums? A lot of ladies rocking curly hair! Thank you, Raphael and Melozzo da Forli!
Suddenly it was more important to get an early start exploring the ruins of Pompeii than spend an hour blow drying and flat-ironing my hair in the morning. It’s been nearly four years since I last straightened my hair, and embracing my curls has been easier than I thought it would be, and so much healthier for my hair.
So I was delighted to see Dove’s new curly hair campaign, Love Your Curls. This campaign focuses on helping young girls embrace their curly texture, from tight coils to loose waves. We can’t control how the hair grows out of our heads, so it’s nice to see a company like Dove acknowledge that curly hair is beautiful too! Check out the video below: